THE IMPOSSIBLE CAMPAIGN
Or: How I Learned to Stop Worrying and Love the Restraining Order
You know that guy at the bar who remembers when MTV played music videos but leans against the counter like he's auditioning for a Cialis commercial? The one eyeing the 23-year-old bartender like she's the fountain of youth in yoga pants? We need to talk about that guy.
Somewhere between his second divorce and third midlife crisis, he's launched "The Impossible Campaign"—a doomed military operation where aging men storm the impenetrable fortress of female youth armed with expired charm and distant memories of seeing their own feet.
This isn't romance. This is survival panic in cologne.
Picture Friday night at whatever upscale lounge currently hosts this tragic dinner theater. Our protagonists arrive in $300 shirts, hair strategically arranged to suggest they still have some, clutching craft cocktails like rosaries. These aren't predators—that requires actual hunting skills. They're dying moths slamming into the brightest lightbulb, convinced that proximity to youth might reverse cellular decay.
The Reaper approaches with every morning grunt when standing up. So they haunt these places, hoping to hotwire some young woman's life force like a getaway car, forgetting the engine dies before the first mile.
Our hero positions himself as the wise mentor, ready to guide young women through life's mysteries. Never mind his existence exploded like a meth lab and his kids communicate through lawyers. He's got wisdom about wine, investments, and that knee injury that definitely kept him from going pro in '87.
"You're so mature for your age," he tells someone mature enough to recognize he's immature for his. She nods politely—the international distress signal for "please don't follow me to my car"—while he mistakes courtesy for chemistry.
Nothing says "attractive" like considering the Clinton administration recent history. Our protagonist regales his target with pre-internet war stories, describing flip phones and cocaine-fueled debauchery like Marco Polo returning from China. She listens with the glazed expression of someone calculating Uber wait times while he explains why music was better "back then"—apparently unaware his nostalgic golden age represents ancient history to her, like the Revolutionary War or paying for newspapers.
Watch him wave his credit card like a peacock spreading feathers, casually mentioning his Tesla, condo, investment portfolio—forgetting his target demographic finds financial stability about as arousing as tax documentation. Money can't buy happiness, but it buys front-row seats to watch dignity die an expensive death.
The aging male demographic hemorrhages $847 billion annually on liquid courage, unused gym memberships, hair procedures, sports cars screaming "erectile dysfunction," designer clothes whispering "trying too hard," and concert tickets to bands their targets never heard of. This represents the largest resource misallocation since the Pentagon's $640 toilet seat, with worse results and more public humiliation.
Here's what these warriors miss: they're not even on the battlefield. They're background NPCs in someone else's simulation, furniture that occasionally buys drinks. These women don't see romantic potential—they see their father's midlife crisis walking, a memento mori in khakis.
Their targets have social media air superiority, NSA-level communication networks, and weaponized memes. They detect desperation from three zip codes away and share intelligence about creepy older guys faster than Pentagon UFO declassification. They're not cruel—just operating in a reality where "vintage" isn't a human compliment.
The real battle isn't in bars—it's in deteriorating male psyches where denial fights losing wars against mathematics and biology. These guys operate like governments in exile, claiming dominion over territories lost decades ago.
Their defense systems include:
"Age is just a number" (contradicted by every mirror)
"I look young for my age" (statistically impossible per driver's license photos)
"Women my age are bitter" (unlike their zen-like acceptance)
"She's mature for her age" (while remaining emotionally stuck in 1987)
Field Reports
9:00 PM: Cap'n Rolex engages target one-third his age. "You have such an old soul," he deploys, unaware that to her, he IS the old soul—and it's been through hell. She ghosts him faster than his hairline.
9:30 PM: Major Fedora explains craft beer "complexity" to someone who wasn't alive during either Bush administration. His hops lecture has the hypnotic quality of hostage negotiation.
10:00 PM: Colonel Midlife deploys nuclear option—the motorcycle story. He describes his Harley with reverence for deceased relatives, forgetting motorcycles now scream "organ donor" to his demographic.
11:00 PM: Survivors huddle like shell-shocked veterans, conducting post-mortems with crash investigator determination. They'll retreat to fight another day because accepting time's linear progression represents psychological surrender.
There's another way requiring classified-level self-awareness: Operation Acceptance. This revolutionary concept involves dating people who might actually date you back.
This includes:
Acknowledging mirrors as reliable intelligence
Understanding "vintage" isn't attractive for humans
Recognizing shared references ease conversation
Accepting dignity, once lost, rarely recovers intact
Advantages: reduced hemorrhaging, decreased embarrassment, possible genuine connection, lower restraining order risk. Disadvantages: confronting mortality and accepting fluorescent lighting appearance.
The house always wins, time is undefeated, and Father Time doesn't give participation trophies. These campaigns continue not from success expectations but because the alternative—accepting linear time and aging mathematics—is too terrifying.
They'll return next weekend, clutching Uber receipts and rehearsing stories transforming humiliation into near-misses. They'll keep throwing money at rewinding time because admitting defeat means acknowledging their glory days are archaeological artifacts, their relevance expiring around flip phone peak technology.
The only winning move is not playing, but that requires emotional maturity they haven't achieved since their first midlife crisis—which started around 35 and gathered avalanche momentum of denial and hair dye.
Watch from safe distances, preferably behind reinforced glass. Any resemblance to actual persons desperately recapturing youth is purely intentional and probably legally actionable.
The impossible campaign continues because hope springs eternal in aging male breasts—right next to pacemakers, above expanding guts no strategic shirt-tucking can hide.
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Until we meet again, let your conscience be your guide.
Very funny but doesn’t bode well for our gender. When the ever diminishing hormone tries to raise its head I remember what I look like coming out of the shower and remind myself not to be that”cringey” old guy. Great article. A must read for all aging guys. It’s oK to dream for a moment but pop the bubble!
Well, that was brutal